New CUPRA Terramar 2024
The new CUPRA Terramar debuts at the prestigious America’s Cup, marking a significant milestone for CUPRA. This sporty SUV positions the brand in Europe’s fast-growing segment. Since 2018, CUPRA has delivered over 700,000 vehicles and continues to expand globally with more than 800 CUPRA garages worldwide.
“The CUPRA Terramar represents the next stage in our growth journey. A sporty SUV that will bring the young and challenger mindset of CUPRA to a broader audience, expanding the brand and appealing to new customers who are looking for an outstanding design and more performance.” — Wayne Griffiths, CEO of CUPRA.
Athletic Proportions and Distinctive Design
The CUPRA Terramar pays tribute to the historic Terramar racing circuit with its athletic proportions and distinctive design. This SUV reflects CUPRA's new DNA, designed to impulse the brand's market position. Its long bonnet and shark-nose front create an intimidating presence, while the interior features a driver-focused cockpit that enhances sportiness. The vehicle measures 1,584 mm in height, 1,863 mm in width, and 4,519 mm in length, with a 2,681 mm wheelbase ensuring a commanding road presence.
Sporty and Sustainable Interior
Inside, the CUPRA Terramar combines sportiness with sustainability. The interior boasts bucket seats made from upcycled SEAQUAL® YARN and plant-based tanned leather. The digital cockpit and 12.9-inch infotainment system place the driver at the centre of the experience, offering both comfort and practicality with ample rear seat space. The boot capacity is increased to 602 litres when the rear seats are slid forward, optimizing space for all your gear.
This design prioritizes both the emotional impact and the overall user experience, emphasizing CUPRA’s attention to detail.
SUV Powertrain Options and Dynamic Performance
The CUPRA Terramar offers a range of powertrain options, including a new generation of plug-in hybrid engines (eHybrid) delivering up to 272PS (200kW) with over 100 km of all-electric range. Fast charging compatibility ensures eco-friendly journeys without compromising performance.
With five powertrain options, including TSI petrol and eTSI mild hybrid engines, the Terramar provides power outputs ranging from 150PS to 265PS, offering versatility and efficiency. This concise overview consolidates the technical details, framing them within the vehicle's upmarket positioning.
The sport suspension, progressive steering, and adaptive chassis control enhance driving dynamics, while the all-wheel-drive system ensures optimal power distribution. Akebono brakes in the VZ versions offer superior braking, making this four-wheel-drive SUV capable on and off the road.
CUPRA Terramar’s Striking Design
The CUPRA Terramar stands out with its athletic build, shark-nose front and distinctive grille. The rear design features illuminated CUPRA logos and the Terramar name, with nine exterior colours, including two matt options. The higher driving position enhances both comfort and visibility.
Inside, dynamic lighting and a driver-focused design greet passengers. Sustainable materials like SEAQUAL® YARN and plant-based tanned leather underscore CUPRA’s commitment to environmental responsibility. The spacious rear seats further enhance the practicality of this well-equipped SUV.
Well Equipped Infotainment System and Connectivity
The 10.25-inch digital cockpit and 12.9-inch infotainment system provide a seamless user experience. The Sennheiser Mobility 12-speaker audio system delivers high-fidelity sound, enhancing every journey.
The My CUPRA App offers remote control over the vehicle, including battery management and climate control for eHybrid versions. Enhanced safety features like eCall for emergencies are included and various finance options make this innovative SUV more accessible. Company car tax benefits also make it an attractive choice for business users.
Advanced Safety and Driver Assistance Systems
The CUPRA Terramar features Predictive Adaptive Cruise Control (ACC) and Travel Assist, combining lane guidance with ACC to maintain optimal speed and lane position. This ensures a safe and efficient driving experience. Opt for advanced driver assistance packages to maximise safety.
Key safety features include Side and Exit Assist, Emergency Assist and Attention and Drowsiness Assist. The CUPRA Matrix LED Ultra lights enhance safety by projecting information onto the road ahead, making it one of the safest options available.
CUPRA Terramar America’s Cup Limited Edition
The America’s Cup Limited Edition of the CUPRA Terramar features exclusive Enceladus Grey Matt body paint, 20-inch black alloy wheels and unique interior styling with the America’s Cup logo. This special edition enhances the vehicle’s luxurious feel and sporty appeal.
CUPRA Terramar: A New Era in SUV Design
The CUPRA Terramar marks a new chapter, combining sportiness, sustainability and advanced technology to redefine the SUV segment. With a market-oriented tone, this SUV encapsulates CUPRA's growth and ambition. With athletic proportions and innovative interior features, the Terramar offers multiple powertrain options to suit a variety of driving preferences. Its advanced safety systems and seamless connectivity ensure a superior driving experience, positioning the CUPRA Terramar as a leader in the modern SUV market.
For those seeking progressive performance and an intimidating design, the CUPRA Terramar is a standout choice. With its high-quality interior, advanced technology and versatile powertrain options, the Terramar is poised to become one of the best compact SUVs on the market.
