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The CUPRA Brand Universe: CUPRA Cars, Design & Technology

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THE CUPRA BRAND UNIVERSE

Join the rebels who challenge the status quo. Explore provocative design, our latest news, CUPRA Racing, CUPRA collaborations and more.

About CUPRA

Rear view of the CUPRA Formentor with illuminated rear lights at night, set against a dramatic landscape.

About Us

Sustainability Initiatives

Sustainability Initiatives

seat and cupra annual report 2023

Annual Report and Insights

The Best of CUPRA

Discover Newsroom
the new cupra terramar 2024 hybrid suv on a wet pavement by the sea, featuring sleek headlights, modern alloy wheels, and a shark-inspired front design

New CUPRA Terramar 2024

Blue CUPRA Tavascan with copper accent wheels at sunset for cupra brand universe.

Latest News on Tavascan

CUPRA Born VZ: A Transformative Impulse

CUPRA Born VZ: A Transformative Impulse

The new CUPRA Raval in a matte colour

CUPRA Raval

Close-up of a woman examining the CUPRA Tavascan's illuminated front logo at night.

More Cars news

Discover Newsroom

Partnerships & Ambassadors

Discover More
A CUPRA padel racket that represents the partnership between CUPRA and the World Padel Tour.

CUPRA x Padel

Cupra logo and berlinale bear logo with slogan against a gradient blue background, representing the collaboration for berlin international film festival.

Berlinale x CUPRA

Berlinale 2025 with CUPRA

CUPRA and FC Barcelona partnership renewal logo and gradient background.

CUPRA x FC Barcelona

CUPRA Terramar, 37th America's Cup edition during sunset in Barcelona.

CUPRA x America's CUP

The cupra logo with black background on the left and the ee bafta film awards logo on the right, separated by a thin vertical line.

EE BAFTA Film Awards

Discover More

CUPRA Experiences

Visit a Showroom
CUPRA DarkRebel World Premiere

DarkRebel: From the Virtual to the Real World

The CUPRA Raval in a videogame as the new collaboration CUPRA

CUPRA x Gaming

CUPRA City Garages

CUPRA City Garages

Visit a Showroom

Racing

Discover Racing
cupra leon vz tcr drifting on a race track during the imsa michelin pilot challenge

IMSA Michelin Pilot Challenge 2025

Top down view of the cupra leon vz tcr on the racetrack showcasing its aerodynamic design, vented hood and racing livery under track lighting.

CUPRA Leon VZ TCR

Front view of the cupra kiro formula e car showcasing its copper inspired livery with bold black and yellow accents, designed for the 2025 formula e season, on a wet race track.

CUPRA KIRO x Formula E Cars

Discover Racing

CUPRA Collection

Discover CUPRA Collection
two cupra x marset dipping lights with spherical frosted glass tops and purple gradients are lit, creating a warm, ambient light. The portable lamps’ metallic copper bases both have a switch.

Marset x CUPRA

Gobik x CUPRA

Gobik x CUPRA

CUPRA Collection Online Store

CUPRA Collection Online Store

L.G.R x CUPRA

L.G.R x CUPRA

Wilson x CUPRA

Wilson x CUPRA

Discover CUPRA Collection

Latest Articles

Government-Funded Projects

Government-Funded Projects

Electric SUV, CUPRA Tavascan car on a coastal road and a five star euro NCAP safety rating

CUPRA Tavascan Euro NCAP Rating

Wayne griffiths, ceo of cupra, thomas schäfer and roger penske in front of the cupra terramar and formentor.

CUPRA USA x Penske Automotive Group

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