Creating the path on the padel court.
What does it take to create the path? It calls for unconventional ideas from unique people who dare to challenge the world around us. That’s why we are breaking new ground with 7 of the world’s top padel players, innovators of a sport that redefines sportiness just as we do.
“Padel brings us to people who share our passion, determination and sportiness.” Antonino Labate, Director of Strategy
Derived from squash and tennis but played within four walls, padel is a gender-balanced sport that empowers all players. From the top men and women athletes, we handpicked the players who embody our values both on and off the court: Juan Tello, Arturo Coello, Paula Josemaría, Ariana Sánchez, Fernando Belasteguín, Alejandro Galán and Fede Chingotto.
Belasteguín has long dominated the world of padel, defending the #1 spot on the leader board for 16 consecutive years. Galán won 31 matches in 2022 and is currently rated as the number 1 player in the World Padel Tour rankings. Another professional, fuelled by her passion, is Sánchez, a rising star in the World Padel Tour and the youngest player to win an Open title.
We look forward to supporting these impressive athletes during this season’s World Padel Tour tournaments.
“I’m proud to be part of a brand that I share the same values with.” Fernando Belasteguín, padel champion
Just like CUPRA, the world of padel is not only about competition. It’s about a community of people sharing one passion. This connection is at the centre of everything we do, and it’s what gives us the power to shape our new definition of sportiness, together.
