CUPRA x FC Barcelona: Future Growth
At CUPRA we are continuing to collaborate with FC Barcelona, building our global partnership and aiming to inspire the world from Barcelona with a unified vision for the future. During a recent visit to FC Barcelona’s new commercial offices and the ongoing renovations at the Spotify Camp Nou, CUPRA CEO Wayne Griffiths and FC Barcelona President Joan Laporta reaffirmed our joint commitment to future generations by highlighting key projects that merge the worlds of sports and automotive and mobility innovation.
CUPRA Tavascan Handed Over to FC Barcelona President Joan Laporta
In a significant milestone, Wayne Griffiths officially handed over one of the first CUPRA Tavascan vehicles to Joan Laporta. This 100% electric SUV coupé, CUPRA’s flagship model, will serve as the official car for the FC Barcelona President, highlighting our commitment to electric mobility and our role as the Official Automotive and Mobility Partner for the club.
“At CUPRA, we are excited to reinforce our bound with FC Barcelona, the largest club in the world. Our collaboration is not just about partnership; it’s about a shared vision for the future and inspiring the world from Barcelona,” said Wayne Griffiths, CEO of CUPRA. “By providing the CUPRA Tavascan to President Laporta and engaging with the Espai Barça project, we are reinforcing our commitment to the next generation of athletes and car lovers”, he added.
Espai Barça Project x CUPRA at the Future Spotify Camp Nou
Joan Laporta and Wayne Griffiths also toured the ongoing works at the Spotify Camp Nou, the future home of FC Barcelona, where CUPRA plays a pivotal role. CUPRA will have a strong presence in the stadium, including branding during matches, dedicated seating areas and a VIP partner hospitality box for an exclusive football experience. As part of the Espai Barça project, CUPRA will also install electric chargers and feature its branding within the club's commercial office car park, further highlighting our commitment to sustainability and innovation.
“Espai Barça is a transformative project for FC Barcelona, and partnering with leading companies like CUPRA is crucial to upgrading our home into a global benchmark. CUPRA’s contributions, such as the installation of electric chargers, demonstrate our mutual commitment to the future of mobility. We are thrilled with the ongoing collaboration and look forward to many more years of shared innovation and success,” said Joan Laporta, President of FC Barcelona.
CUPRA and FC Barcelona Renew Partnership Until 2029
This visit to the FC Barcelona offices highlights the forward-looking nature of the CUPRA and FC Barcelona partnership, which has recently been renewed until 2029. CUPRA will remain the club’s Official Automotive and Mobility Partner and the Official Car for the next five seasons. The expanded sponsorship now covers all of FC Barcelona’s sports sections, with CUPRA becoming the official sponsor for the club’s basketball, futsal, handball and roller hockey teams until June 2029. This strengthened partnership is driven by shared values and a mutual commitment to creating a lasting global impact.
