CUPRA x FC Barcelona

CUPRA is delighted to announce the renewal of its global alliance with FC Barcelona as the Official Automotive and Mobility Partner and the Official Car of the renowned football club. This extended partnership, which will span the next five seasons up to 2029, promises to broaden CUPRA’s support to encompass all of FC Barcelona’s professional sports teams.

Sponsoring FC Barcelona Beyond Football

The partnership renewal goes beyond football, expanding CUPRA’s sponsorship to FC Barcelona’s basketball, futsal, handball and roller hockey teams until June 2029.

The announcement was made at CUPRA’s headquarters in Martorell, with CUPRA CEO Wayne Griffiths and FC Barcelona President Joan Laporta unveiling the agreement.

Rooted in shared values since 2019, the partnership aims to inspire the world from Barcelona. Wayne Griffiths, CEO of CUPRA, highlighted, “The renewal of our global alliance will allow us to continue challenging the status quo from the field and on the road and reinforce our ambition to turn CUPRA into a truly global brand.” Joan Laporta, President of FC Barcelona, added, “we are very pleased to extend our agreement with CUPRA until 2029 and expand it to include all our professional sports teams at FC Barcelona.”

The event was attended by footballers Robert Lewandowski and Jana Fernández, basketball player James Nnaji, futsal player Miquel Feixas, handball player Domen Makuc and roller hockey player Matías Pascual.

Barcelona FC x CUPRA Shirt Designs for a New Era

CUPRA’s renewed partnership will continue to create brand visibility. The CUPRA logo will be found on the right sleeve of both the men's and women's football team shirts during the 2024, 2025, and 2026 editions of the Summer Tour, as well as in the team’s international friendly matches for the next three seasons.

CUPRA shall continue as a global partner and will feature prominently as one of the official sponsors in the Espai Barça initiative, which encompasses the redevelopment of FC Barcelona’s facilities in the Les Corts neighbourhood of Barcelona and at the Estadi Johan Cruyff in the Joan Gamper Sports City in Sant Joan Despí. With aim of continuing to support up and coming talent, CUPRA is now becoming the main partner of the Barça Academy.

Outstanding CUPRA Results and Innovation

Attendees at the announcement were introduced to CUPRA's visionary electric models, including the CUPRA DarkRebel, CUPRA Raval and CUPRA Tavascan.

This extension of the global partnership follows a remarkable year in 2023, marked by record-breaking figures. CUPRA achieved the delivery of 230,700 vehicles, reflecting a staggering increase of 50.9% compared to the previous year. Since its inception in 2018, the brand has surpassed the milestone of 530,000 cars delivered. Furthermore, CUPRA has solidified its standing as one of Europe's fastest-growing automotive brands, driven by strong results in key markets.