CUPRA and Primavera Sound 2023.
Our collaboration with Europe’s leading festival, Primavera Sound, moves on to its next chapter, with 2023 promising to be a new year of exciting opportunities.
The next edition will bring the latest and best musical talent, not only to Barcelona, but for the first time ever, Madrid will also host the event. Together with Primavera Sound, we will introduce the line-up, which will be the same in both cities, as well as offer a glimpse of our future in a new, dynamic experience via a video that mixes the real and virtual worlds.
The festivals, in two iconic cities, mirror one another, reflecting the event’s launch concept: “Mirroring you, I’ll be your Mirror”.
The CUPRA Tavascan is closer than ever
Through this universe, the CUPRA Tavascan becomes closer than ever, a dream that is due to become a reality in 2024, as we continue to electrify our future.
With this collaboration, we will strengthen our passion for music. Through our relationships with Primavera Sound and Boiler Room, one of the world’s biggest electronic music live streaming platforms, we will continue to create unique and emotional experiences and inspire new generations from Barcelona.
