Playing on as Official Sponsor

We are proud to announce the renewal of our sponsorship of the World Padel Tour (WPT) which will now last until 2024. Following a productive three-year partnership with the WPT, we renewed the sponsorship to show our dedication to the expansion of our continent’s fastest-growing sport.

We will continue to be the Official International and Premium Sponsor of all competitions (national and international) organised by the WPT for the next three seasons. The renewal agreement was formalised today during the Estrella Damm Master tournament in Madrid. The event was attended by Antonino Labate, CUPRA's Director of Strategy, Business Development and Operations, and Mario Hernando, World Padel Tour CEO.

“Padel is in a constant state of growth, just like CUPRA. This is why we believe that these two success stories joining forces is the ideal formula to contribute to the growth of padel around the world and, ultimately, help to become an Olympic sport.” said Antonino Labate, Director of Strategy, Business Development and Operations at CUPRA. "At CUPRA we are passionate about supporting partners with great potential for expansion, such as the World Padel Tour, which brings together the best padel players in the world,"

After the renewal of the agreement, Mario Hernando, CEO of World Padel Tour, said: "This is an important event for the Tour. CUPRA has accompanied the World Padel Tour on its path of development and growth to occupy a privileged position in professional sport. We are proud to continue to maintain the trust of a leading brand in its sector, a benchmark in design that is firmly committed to the Tour."

Firm commitment to padel

CUPRA jumped onto the padel court in 2019 by becoming a premium sponsor of all official WPT competitions and the main sponsor of the International Padel Federation (FIP). In 2020, the CUPRA Formentor became the tour’s official car and is displayed at all tournaments on the professional padel circuit.

The CUPRA Tribe boasts eight of the top-ranked padel players in the world. At the start of the 2021 season, Agustín Tapia, Paula Josemaría, Federico Chingotto and Juan Tello were added to the team, joining Alejandro Galán, the current world number one, Fernando Belasteguín, Pablo Lima and Ariadna Sánchez. CUPRA has activated partnerships in ten countries and has a sponsorship presence in more than 100 padel clubs and two national teams.

CUPRA: sponsor and official vehicle of the Master Final in Madrid

Our brand played an important role during the Master Final of the World Padel Tour in Madrid. The new CUPRA Born was the star of the tournament, with our first 100% electric model taking the role of the event’s official vehicle and touring Madrid’s streets and most iconic locations. In collaboration with the World Padel Tour, CUPRA offered a free shuttle service to all tournament attendees with a ticket, with pick-up points across the centre of the Spanish capital. CUPRA also carried out an exclusive sale of the Wilson/Bela x CUPRA paddle racket, previously announced in the RRSS of CUPRA Spain.