Integrity
For CUPRA, business and values go hand in hand, which is why integrity is a fundamental pillar of our corporate strategy.
Sustained success cannot be achieved just by adhering to rules and processes, but it is our inner attitude that causes us to act correctly, even in the absence of written rules.
We are committed to integrity and regulatory compliance as key elements to strengthen the trust of our employees, customers, business partners and the general public.
Our conduct, attitude and commitment contribute to the success of CUPRA by forging the reputation of our brand, which is our greatest asset.
Integrity is a key element for the entire Volkswagen Group.