CUPRA Born Attracts Talent at Cegeka
In today’s fiercely competitive job market, securing young, top-tier talent has become increasingly challenging. Cegeka, a leading European IT service provider, has taken an innovative approach to recruitment by offering the all-electric CUPRA Born as a company car. This strategy reflects the company’s forward-thinking culture, aligning with the values of sustainability-conscious professionals and providing a modern work-life balance.
Why the CUPRA Born Stands Out
Company cars are standard in Belgium’s IT sector, but Cegeka has elevated this practice by carefully selecting the CUPRA Born. As Anik Stalmans, Chief Human Resource and ESG Officer at Cegeka, explains:
"A company car is actually quite the norm in our industry in Belgium. For young people, in particular, the car means greater autonomy and is therefore an effective recruitment tool. What is less common is the choice of car: We deliberately opted for the all-electric CUPRA Born because sustainability is not only especially important to us but also to the young people themselves."
The CUPRA Born was a clear choice for several reasons:
"In the price segment for electric cars that we operate in for junior staff, the CUPRA Born promised the most from our point of view. On the one hand, it offers a good range compared with other models in its class. In addition, it is simply an attractive car with a look and feel that appeals to young people. But we were also impressed by the variety of options such as safety and assistance systems, for instance the optional park assist."
Meeting the Expectations of a New generation
The younger workforce has distinct priorities, particularly regarding sustainability. Stalmans notes:
"We really do notice a change in this respect. As already mentioned, the topic of sustainability is very important to young people."
The CUPRA Born also appeals to the tech-savvy nature of younger employees:
"I especially like the details such as the charging options for mobile devices. This is well thought out – and is also sure to go down well with our young talents."
How Electrification Drives Employee Engagement
In Flanders, Cegeka has switched completely to electric mobility. This shift began with a focus on careful preparation and employee inclusion.
"What’s really important is to prepare properly before starting. Good planning is really essential; the technology must be ready and the context can be different in other regions," Stalmans advises.
Employee buy-in was encouraged through creative initiatives such as an in-house exhibition where team members could explore electric vehicle options firsthand.
"The workforce was able to get detailed information, sit in the cars, do test drives, make comparisons … This contributed enormously to acceptance and provided impetus for the switch."
Balacing a Global Vision with Local Realities
Cegeka operates across Europe, tailoring its approach to each country’s unique circumstances while implementing central policies where feasible.
"Since we started down the electrification route, some topics are now dealt with in a more centralized way. We take a more mobility-based approach, so for example define mobility policies, rather than focus on car policies," Stalmans explains.
In regions like Belgium and the Netherlands, excellent charging infrastructure supports the transition to electric vehicles. However, in countries like Italy, longer distances and limited charging networks require a more adaptive strategy.
Sustainability and Innovation
The CUPRA Born embodies Cegeka’s commitment to sustainability, innovation, and employee satisfaction. As the IT sector becomes increasingly competitive, these values resonate with young professionals who want their workplace to align with their ideals.
By offering a cutting-edge vehicle like the CUPRA Born, Cegeka not only reduces its carbon footprint but also ensures that its employees feel valued and empowered—a winning formula in attracting and retaining talent.
About Cegeka
Cegeka is a leading IT service provider in Europe, with headquarters in Hasselt, Belgium. It delivers end-to-end solutions in data, applications, and infrastructure. The family-owned business employs over 6,000 people and manages a fleet of more than 3,400 vehicles, reflecting its dedication to sustainability and innovation in every aspect of its operations.