MAM x CUPRA: Multifunctional Vest
A manifesto of innovation, this futuristic prototype combines a hooded vest with an integrated backpack, creating a bold statement piece that previews the upcoming MAM x CUPRA bag collection.
Under-skin parametric textures animate the surfaces when in close contact with the body, while an outer neoprene layer enhances its sculptural form.
This statement piece combines MAM’s provocative attitude with CUPRA’s ultimate design obsession.
Continuing their joint exploration of new concepts for accessories, CUPRA and MAM will expand their collaboration with the arrival of a new collection in September 2025.
Like CUPRA, born from a fixation on transgression, MAM is made for those who want to stand out from the crowd – those who forge their own path.
Who is MAM?
MAM is a movement, transforming the way we wear accessories. All of MAM’s jewelry is made from 100% sustainable materials.
We recently collaborated with MAM on a jewelry collection.
Designed for the Rebel, Innovator, Challenger and Dreamer, this genderless jewelry collection combines one of Earth’s rarest and most unconventional metals – ruthenium – with copper and rose gold.
